Dynamics 365 Customer Insights

Leading enterprise

customer data

platform

Deliver personalized customer experiences with the ultimate 360-degree view of your customers.

The ultimate 360‑degree view

of your customer

Understand your customers like never before with a real-time customer data platform (CDP) from Microsoft.

Optimize and orchestrate real-time customer journeys

Reduce cost-per-conversion using AI-driven insights and automated workflows with personalized recommendations that maximize customer lifetime value.

Personalize customer experiences in a cookieless future while protecting the privacy

Easily balance privacy and personalization with consent data that are automatically updated and classification labels that help keep information secure.

Turn known and unknown prospects into raving fans

Ingest transactional, behavioral, and demographic data to create deep insights and complete, up-to-date customer profiles that honor customer consent.

Improve retention and loyalty

Shorten sales cycles, reduce churn, and keep customers for life by acting on customer signals and feedback in real-time.

Real customers, real results

Chipotle grows its base by up to 30 percent

See how Chipotle Mexican Grill served up personalized experiences to convert more guests into loyalty-program members.

Foster trust and uphold compliance

Exceed privacy standards and comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) regulations and accessibility guidelines. The enterprise-grade solution has received more than 70 security and compliance certifications including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP.